PR Impact &
Value
Leverage article-level
unique visitor counts to better understand the impact of your work and prove the value of PR.
- Use Memo Readership Value (MRV) for clear equivalency at a readership level to prove ROI
- Make smarter, data-driven decisions
- Track against the competition
Crisis
Comms
Leverage article-level
unique visitor counts to better understand the impact of your work and prove the value of PR.
- Use accurate, article-level readership to better understand the true impact of a crisis and when to respond
- Know what publications and journalists make the biggest impact for your brand
Comms
Ops
Leverage article-level
unique visitor counts to better understand the impact of your work and prove the value of PR.
- See what publications and journalists attract the most readers for your brand and your competition
- Take attention away from your competition by focusing efforts in the areas of most impact.