For the second year in a row, Insider lists Memo as a leading platform for PR & Communications teams to measure and showcase earned campaigns.
As Insider notes, the PR function is under growing pressure to prove ROI on earned campaigns, driving brands and agencies to data-forward vendors like Memo to reshape how earned media is measured and, in turn, transform how it is valued across their organizations.
The pitch deck Memo used to bring on best-in-class investors in our $10 million Series A is now featured on Insider.
Whereas MarTech was a well-understood category among the investor community, there was less familiarity with the tools and data (or lack thereof) available to the PR & Comms industry.
So in addition to highlighting Memo’s growth and customer adoption, we had to illustrate what PR practitioners already know: earned media has been grossly underserved with data, and often undervalued as a result. The opportunity to finally bring new, accurate data to the industry is enormous.