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Walmart’s Angela Palladino on Building Sophisticated Comms Data Engines
We sat down with Walmart’s Senior Director of Insights & Analytics Angela Palladino to discuss the evolution of comms metrics, how brands can leverage data to inform strategy, and what the future holds for comms data.
Travel & Tourism Readership Trends
Memo analyzed just over 900 articles across major U.S. publications and travel trades to identify readership trends and what brands can learn from them.
Road to Insights: Electric Vehicle Readership Trends
What can readership uncover about PR strategies for electric announcements in the year ahead? We analyzed readership on 640 articles about electric vehicles to find out.
IBM vs. Oracle: Who’s winning readers?
Looking at coverage trends based on volume and impressions only tells you part of the story, and sometimes it’s not even the important part. Memo studied IBM and Oracle press coverage over a 3-month period, and uncovered some surprising findings.
Which reporters are your brand influencers?
A guide to understanding who is shaping the narrative for your brand and industry and uncovering the biggest opportunities for your comms program.
Guide to Data-Driven Benchmarking
Creating the best communications strategy starts with knowing where your brand is winning and where the competition is gaining traction.
State of Media & Readership Report 2023
We analyzed more than half a million articles to uncover the biggest learnings derived from readership trends and compiled actionable, data-backed insights to inform your media strategy in the year ahead.
5 Steps to Data-Driven Decision-Making for Comms
We break down the five steps to smarter, data-driven decision-making, so you can take the guesswork out of your media strategy and take your comms strategy to the next level.
Gaining insights with Topics
Creating the best communications strategy starts with knowing where your brand is winning and where the competition is out-messaging you.