Looking at coverage trends based on volume and impressions only tells you part of the story, and sometimes it’s not even the important part. Memo studied IBM and Oracle press coverage over a 3-month period, and uncovered some surprising findings.
Which reporters are your brand influencers?
A guide to understanding who is shaping the narrative for your brand and industry and uncovering the biggest opportunities for your comms program.
Guide to Data-Driven Benchmarking
Creating the best communications strategy starts with knowing where your brand is winning and where the competition is gaining traction.
State of Media & Readership Report 2023
We analyzed more than half a million articles to uncover the biggest learnings derived from readership trends and compiled actionable, data-backed insights to inform your media strategy in the year ahead.
5 Steps to Data-Driven Decision-Making for Comms
We break down the five steps to smarter, data-driven decision-making, so you can take the guesswork out of your media strategy and take your comms strategy to the next level.
Gaining insights with Topics
Creating the best communications strategy starts with knowing where your brand is winning and where the competition is out-messaging you.
Understanding Brand Deficits
Creating the best communications strategy starts with knowing where your brand is winning and where deficits exist compared to the competition.
An overview of how the top brands use readership data for a modern approach to PR + storytelling using Memo data.
What is readership?
Readership is the number of unique visitors at an article level for coverage mentioning your brand or your competition.
The value of content syndication for business news and corporate comms
Memo analyzed articles from aggregator sites MSN and Yahoo! to understand trends in readership and the impact of content syndication. Enter your email below to get access: