How communications teams are actioning readership data and helping us prioritize 2023’s product strategy to support them.
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Readership in a crisis: 4 ways PR teams use Memo for Crisis Communications
In today’s hyper-connected world, crises can erupt in an instant. A single tweet, memo, or decision can ignite a firestorm of negative press.
Readership in a crisis: 4 ways PR teams use Memo for Crisis Communications
In today’s hyper-connected world, crises can erupt in an instant. A single tweet, memo, or decision can ignite a firestorm of negative press.
3 graphs that illustrate the problem with PR impressions
Our team analyzes readership data every day. We want to illustrate exactly why impressions obscure the insights that are so glaringly obvious with readership.
Why social media has broken social listening, and how to fill the gaps
It’s time to rethink the role of social listening for Comms and Marketing, and find new data sources to fill the gaps.
Share of Voice is a broken metric. Here’s how we fix it.
Traditional SOV measurement is not just inaccurate; it’s misleading. We walk through a real-world example of SOV vs Share of Readership.
How to roll out readership in your Comms Org
9 ways we’ve seen these customers successfully introduce and report out readership, often in combination with each other.
How 4 customers showed ROI on their switch to readership
Customers share how they demonstrated an ROI on leveraging Memo’s platform and readership data for earned campaigns.
5 ways Comms orgs have upgraded media monitoring with Readership Emails
Our Customer Success team details five ways customers have upgraded traditional media monitoring with Memo’s daily, weekly, and monthly email reports.
3 ways brands can use Macro Readership Trends to guide PR strategy
Macro Readership Trends report is a broad look at the stories driving news readership each quarter, with deep dives into the most impactful articles, outlets, and reporters for each news cycle.