We sat down with Walmart’s Senior Director of Insights & Analytics Angela Palladino to discuss the evolution of comms metrics, how brands can leverage data to inform strategy, and what the future holds for comms data.
Share of Voice v. Competitor Readership
Not all articles are created equally. SOV doesn’t accurately compare how many people are reading about your brand versus the competition.
Social Engagement vs Readership
In an analysis of over 600 articles on multiple brands, less than 10% of article traffic originated from social media.
Impressions v. Readership
Impressions are flawed and misleading and don’t reflect the reality of how many individuals are reading news about your brand.
Potential reach does not equal readership.
Risk manager, media researcher, and lecturer at NC State University Jim Pierpoint published a series of research around media monitoring and PR measurements. He unpacks the evolution of volume-based metrics, reach, and why none of it adds up to any accurate calculation of impact.
3 graphs that illustrate the problem with PR impressions
Our team analyzes readership data every day. We want to illustrate exactly why impressions obscure the insights that are so glaringly obvious with readership.
Share of Voice is a broken metric. Here’s how we fix it.
Traditional SOV measurement is not just inaccurate; it’s misleading. We walk through a real-world example of SOV vs Share of Readership.
How 4 customers showed ROI on their switch to readership
Customers share how they demonstrated an ROI on leveraging Memo’s platform and readership data for earned campaigns.