Memo analyzed just over 900 articles across major U.S. publications and travel trades to identify readership trends and what brands can learn from them.
Road to Insights: Electric Vehicle Readership Trends
What can readership uncover about PR strategies for electric announcements in the year ahead? We analyzed readership on 640 articles about electric vehicles to find out.
IBM vs. Oracle: Who’s winning readers?
Looking at coverage trends based on volume and impressions only tells you part of the story, and sometimes it’s not even the important part. Memo studied IBM and Oracle press coverage over a 3-month period, and uncovered some surprising findings.
Which reporters are your brand influencers?
A guide to understanding who is shaping the narrative for your brand and industry and uncovering the biggest opportunities for your comms program.
State of Media & Readership Report 2023
We analyzed more than half a million articles to uncover the biggest learnings derived from readership trends and compiled actionable, data-backed insights to inform your media strategy in the year ahead.
Share of Voice v. Competitor Readership
Not all articles are created equally. SOV doesn’t accurately compare how many people are reading about your brand versus the competition.
Social Engagement vs Readership
In an analysis of over 600 articles on multiple brands, less than 10% of article traffic originated from social media.
Impressions v. Readership
Impressions are flawed and misleading and don’t reflect the reality of how many individuals are reading news about your brand.
Unmasking Meta’s Bad News Strategy
We analyzed nearly 6,300 articles about Meta – a company that has had its fair share of negative press in the past year – to understand their bad news strategy and the impact it has on readership.
Gaining insights with Topics
Creating the best communications strategy starts with knowing where your brand is winning and where the competition is out-messaging you.