Travel & Tourism Readership Trends

Memo analyzed just over 900 articles across major U.S. publications and travel trades to identify readership trends and what brands can learn from them.

IBM vs. Oracle: Who’s winning readers?

Looking at coverage trends based on volume and impressions only tells you part of the story, and sometimes it’s not even the important part. Memo studied IBM and Oracle press coverage over a 3-month period, and uncovered some surprising findings.

State of Media & Readership Report 2023

We analyzed more than half a million articles to uncover the biggest learnings derived from readership trends and compiled actionable, data-backed insights to inform your media strategy in the year ahead.

Impressions v. Readership

Impressions are flawed and misleading and don’t reflect the reality of how many individuals are reading news about your brand.

Unmasking Meta’s Bad News Strategy

We analyzed nearly 6,300 articles about Meta – a company that has had its fair share of negative press in the past year – to understand their bad news strategy and the impact it has on readership.

Gaining insights with Topics

Creating the best communications strategy starts with knowing where your brand is winning and where the competition is out-messaging you.