Not all articles are created equally. SOV doesn’t accurately compare how many people are reading about your brand versus the competition.
Social Engagement vs Readership
In an analysis of over 600 articles on multiple brands, less than 10% of article traffic originated from social media.
Impressions v. Readership
Impressions are flawed and misleading and don’t reflect the reality of how many individuals are reading news about your brand.
Unmasking Meta’s Bad News Strategy
We analyzed nearly 6,300 articles about Meta – a company that has had its fair share of negative press in the past year – to understand their bad news strategy and the impact it has on readership.
Gaining insights with Topics
Creating the best communications strategy starts with knowing where your brand is winning and where the competition is out-messaging you.
Understanding Brand Deficits
Creating the best communications strategy starts with knowing where your brand is winning and where deficits exist compared to the competition.
An overview of how the top brands use readership data for a modern approach to PR + storytelling using Memo data.
What is readership?
Readership is the number of unique visitors at an article level for coverage mentioning your brand or your competition.
Potential reach does not equal readership.
Risk manager, media researcher, and lecturer at NC State University Jim Pierpoint published a series of research around media monitoring and PR measurements. He unpacks the evolution of volume-based metrics, reach, and why none of it adds up to any accurate calculation of impact.
The value of content syndication for business news and corporate comms
Memo analyzed articles from aggregator sites MSN and Yahoo! to understand trends in readership and the impact of content syndication. Enter your email below to get access: