We sat down with Walmart’s Senior Director of Insights & Analytics Angela Palladino to discuss the evolution of comms metrics, how brands can leverage data to inform strategy, and what the future holds for comms data.
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Impressions v. Readership
Impressions are flawed and misleading and don’t reflect the reality of how many individuals are reading news about your brand.
Readership in a crisis: 4 ways PR teams use Memo for Crisis Communications
In today’s hyper-connected world, crises can erupt in an instant. A single tweet, memo, or decision can ignite a firestorm of negative press.
Readership in a crisis: 4 ways PR teams use Memo for Crisis Communications
In today’s hyper-connected world, crises can erupt in an instant. A single tweet, memo, or decision can ignite a firestorm of negative press.
Why social media has broken social listening, and how to fill the gaps
It’s time to rethink the role of social listening for Comms and Marketing, and find new data sources to fill the gaps.
5 ways Comms orgs have upgraded media monitoring with Readership Emails
Our Customer Success team details five ways customers have upgraded traditional media monitoring with Memo’s daily, weekly, and monthly email reports.