Not all articles are created equally. SOV doesn’t accurately compare how many people are reading about your brand versus the competition.
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Understanding Brand Deficits
Creating the best communications strategy starts with knowing where your brand is winning and where deficits exist compared to the competition.
Share of Voice is a broken metric. Here’s how we fix it.
Traditional SOV measurement is not just inaccurate; it’s misleading. We walk through a real-world example of SOV vs Share of Readership.