In the news: Insider names Memo a top PR measurement platform

For the second year in a row, Insider lists Memo as a leading platform for PR & Communications teams to measure and showcase earned campaigns.

As Insider notes, the PR function is under growing pressure to prove ROI on earned campaigns, driving brands and agencies to data-forward vendors like Memo to reshape how earned media is measured and, in turn, transform how it is valued across their organizations.

Read the full article on Insider: “11 tech firms that top companies like Coca-Cola and Samsung rely on to prove their PR works”

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