Readership Benchmarking
Uncover readership with context
Measure your own success with a little perspective. Memo defines readership as the number of unique visitors to an article. Benchmarking allows you to compare your coverage readership with similar coverage.
Memo is the only platform that partners with publications to report readership.
See if an article’s readership is high, low, or average.
With readership, you can see how many people are actually reading the coverage you secure so that you can make smarter decisions when it comes to media strategy.
Benchmarking allows you to see how your readership compares to typical readership for similar coverage.
Gain a deeper understanding of where your brand and competitors sit in the media landscape
With competitor tracking and Benchmarking, you get a comparative view into how your readership ranks relative to competitors on your top outlets. With a clear view of what outlets drive readership for you (and your competitors), as well as “underutilized” publications, you can craft a PR strategy designed to outpace your competition.
For your own peace of mind, Memo has established policies and controls, monitors compliance, and maintains attestation with third-party auditors. Among other certifications, Memo is SOC 2 Type II compliant.
Join the brands who have moved away from potential reach and other estimates
