Memo for Brands

Memo for Brands

Understand exactly how many people are reading about you

Data-savvy communications teams use Memo to harness readership data for new PR and storytelling possibilities.

Join the brands who have moved away from potential reach and other estimates

Apply new data to find your perfect story

Even the best storytellers can use a leg up to ensure their messaging is resonating.

By understanding readership across your media coverage, you can strengthen your press angles and zero in on the topics driving the most traction for your brand.

Show the actual value of your PR

Communicators can drive meaningful impact to the bottom line, but inadequate data has made their work hard to quantify.

MRV (Memo Readership Value) taps into readership data to reveal what it would cost your marketing team to buy the equivalent attention driven from PR efforts. Turns out, a whole lot.

Find the right place for the right story

Every brand has their tried-and-true outlets and journalists, but readership empowers you to prioritize in a whole new way.

Memo identifies which outlets and reporters are driving readership for your brand so you can place the right stories in the right places.

Track readership to stay on top of competitors and industry trends

A critical component of any good PR strategy is keeping a close watch on what others are doing.

Monitor your competitor’s readership to see how your media coverage stacks up and identify opportunities you might be missing out on.