Uncover readership with a little perspective. Today, we launched Benchmarking, giving article readership context for the first time. Keep reading to learn what it means and what Benchmarking looks like in the Memo dashboard.
See if an article’s readership is high, low, or average
Memo defines readership as the number of unique visitors to an article. With readership, you can see how many people are actually reading the coverage you secure so that you can make smarter decisions when it comes to media strategy. With Benchmarking, you can see how your readership compares to typical readership for similar coverage.
Gain a deeper understanding of where your brand and competitors sit in the media landscape
With competitor tracking and Benchmarking, you get a comparative view into how your readership ranks relative to competitors on your top outlets. With a clear view of what outlets drive readership for you (and your competitors), as well as “underutilized” publications, you can craft a PR strategy designed to outpace your competition.
To learn more about Memo’s approach to comms measurement and Benchmarking, get in touch.