Complete Guide to Comms Planning

Readership data uncovers where you’re winning and where you can extend your success. This guide is designed to help you create a comms strategy backed by data.

Day-to-day Comms with Readership

Memo’s own Customer Experience Manager Kendra Jones walks through the top 6 ways our customers tackle day-to-day comms with readership data.

Raising Reputation Capital with Data

Comms is responsible for raising reputation capital for the brand. But how do you raise reputation capital for yourself that truly influences leadership? This is your 3 step guide.

Understanding Brand Perception

Whether you’re protecting your brand or aiming to shift perception, your journey begins with data. This is your four-step guide to understanding brand perception.

Work Smarter, Not Harder

Work smarter, not harder. Here are 3 steps to backing up your gut with data and letting readership guide a media strategy designed for impact.

Guide to Data-Driven Benchmarking

Creating the best communications strategy starts with knowing where your brand is winning and where the competition is gaining traction.

Gaining insights with Topics

Creating the best communications strategy starts with knowing where your brand is winning and where the competition is out-messaging you.