Readership data uncovers where you’re winning and where you can extend your success. This guide is designed to help you create a comms strategy backed by data.
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3 Ways to Navigate M&A Comms with Readership
M&As–they’re big news and can propel brands into new markets. Here are 3 ways brands lean on readership in the world of M&As.
Day-to-day Comms with Readership
Memo’s own Customer Experience Manager Kendra Jones walks through the top 6 ways our customers tackle day-to-day comms with readership data.
Raising Reputation Capital with Data
Comms is responsible for raising reputation capital for the brand. But how do you raise reputation capital for yourself that truly influences leadership? This is your 3 step guide.
Understanding Brand Perception
Whether you’re protecting your brand or aiming to shift perception, your journey begins with data. This is your four-step guide to understanding brand perception.
Work Smarter, Not Harder
Work smarter, not harder. Here are 3 steps to backing up your gut with data and letting readership guide a media strategy designed for impact.
Which reporters are your brand influencers?
A guide to understanding who is shaping the narrative for your brand and industry and uncovering the biggest opportunities for your comms program.
Guide to Data-Driven Benchmarking
Creating the best communications strategy starts with knowing where your brand is winning and where the competition is gaining traction.
5 Steps to Data-Driven Decision-Making for Comms
We break down the five steps to smarter, data-driven decision-making, so you can take the guesswork out of your media strategy and take your comms strategy to the next level.
Gaining insights with Topics
Creating the best communications strategy starts with knowing where your brand is winning and where the competition is out-messaging you.