Readership data uncovers where you’re winning and where you can extend your success. This guide is designed to help you create a comms strategy backed by data.
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3 Ways to Navigate M&A Comms with Readership
M&As–they’re big news and can propel brands into new markets. Here are 3 ways brands lean on readership in the world of M&As.
10 Ways Memo Customers Use Flash Reports for Smarter Comms
A list of 10 ways Memo customers leveraged Custom Flash Reports to track a news cycle, reflect on launches, or simply better understand something new.
Raising Reputation Capital with Data
Comms is responsible for raising reputation capital for the brand. But how do you raise reputation capital for yourself that truly influences leadership? This is your 3 step guide.
Work Smarter, Not Harder
Work smarter, not harder. Here are 3 steps to backing up your gut with data and letting readership guide a media strategy designed for impact.
Guide to Data-Driven Benchmarking
Creating the best communications strategy starts with knowing where your brand is winning and where the competition is gaining traction.
How communications teams are using Memo readership for strategy planning
How communications teams are actioning readership data and helping us prioritize 2023’s product strategy to support them.
Readership in a crisis: 4 ways PR teams use Memo for Crisis Communications
In today’s hyper-connected world, crises can erupt in an instant. A single tweet, memo, or decision can ignite a firestorm of negative press.
Readership in a crisis: 4 ways PR teams use Memo for Crisis Communications
In today’s hyper-connected world, crises can erupt in an instant. A single tweet, memo, or decision can ignite a firestorm of negative press.
3 ways brands can use Macro Readership Trends to guide PR strategy
Macro Readership Trends report is a broad look at the stories driving news readership each quarter, with deep dives into the most impactful articles, outlets, and reporters for each news cycle.