In today’s fast-paced media landscape, finding the right reporters to pitch your story to is more challenging than ever. While many PR professionals and communications teams know who they’re looking for, discovering new journalists—especially those covering topics relevant to your brand—can be a struggle.
At Memo, we’ve listened to our clients and redesigned our Reporter Intelligence product to make discovery easier than ever. Our new Reporter Discovery Homepage is built to help users uncover fresh connections, ensuring you’re always in front of the right journalists at the right time.
Why Reporter Discovery Matters
- Expanding Your Reach – Engaging with the same set of journalists can limit your brand’s exposure. Finding new voices covering your industry allows you to expand your media presence and reach untapped audiences.
- Keeping Up with Emerging Voices – The media landscape is constantly evolving, with new reporters and contributors emerging in every industry. Staying updated on rising journalists ensures you’re engaging with fresh voices who may become influential in your space.
- Gaining Competitive Insights – Identifying which reporters are covering your competitors can help refine your media strategy and ensure your brand is part of the conversation. With our discovery tools, you can quickly find and engage with journalists influencing your industry.
How We’re Making Discovery Easier
- New Discovery Hub – Our redesigned homepage features a curated list of popular reporter searches, powered by MemoMate, our intelligent assistant. These recommendations are based on trending searches from clients with similar needs, helping you quickly find relevant journalists without the guesswork.
- Improved Search & Filters – A cleaner, more intuitive search & filter area ensures you can find reporters efficiently—whether by name, topic, or publication.
- Expanded Search Reach – We now surface reporters who may not have met past visibility thresholds, ensuring no relevant journalist goes unnoticed.
Finding the right journalists shouldn’t be a guessing game. With our latest updates, we’re making it easier than ever to discover, connect, and build lasting media relationships with reporters that matter most to your brand.
Ready to explore the new experience? Log in today and start discovering the reporters shaping your industry.