Allison Horton
Memo exists to empower storytellers. This blog explores everything from trends in communications data and insights around media and readership industry advice, and more.
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Meet the 2023 Crisis Index
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When Does an Article’s Readership Peak?
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A Tale of Two Crises: Adidas, Nike, and the Reputational Cost of Inaction
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Road to Insights: Electric Vehicle Readership Trends
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IBM vs. Oracle: Who’s winning readers?
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Introducing the State of Media & Readership Report
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Ad Value Equivalency is fundamentally flawed, but is it fixable?
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Potential reach does not equal readership.