Allison Horton
Memo exists to empower storytellers. This blog explores everything from trends in communications data and insights around media and readership industry advice, and more.
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Introducing the State of Media & Readership Report
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Ad Value Equivalency is fundamentally flawed, but is it fixable?
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Potential reach does not equal readership.
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Takeaways from this year’s PR Measurement & Data Summit
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Why social media has broken social listening, and how to fill the gaps
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How to roll out readership in your Comms org: 9 tactics from Memo customers
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How we rebranded Memo to reflect the future of narrative + data