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Allison Horton


Memo exists to empower storytellers. This blog explores everything from trends in communications data and insights around media and readership industry advice, and more.

  • A Tale of Two Crises: Adidas, Nike, and the Reputational Cost of Inaction

    A Tale of Two Crises: Adidas, Nike, and the Reputational Cost of Inaction

  • Road to Insights: Electric Vehicle Readership Trends

    Road to Insights: Electric Vehicle Readership Trends

  • IBM vs. Oracle: Who’s winning readers?

    IBM vs. Oracle: Who’s winning readers?

  • Introducing the State of Media & Readership Report

    Introducing the State of Media & Readership Report

  • Ad Value Equivalency is fundamentally flawed, but is it fixable?

    Ad Value Equivalency is fundamentally flawed, but is it fixable?

  • Potential reach does not equal readership.

    Potential reach does not equal readership.

  • Takeaways from this year’s PR Measurement & Data Summit

    Takeaways from this year’s PR Measurement & Data Summit

  • Why social media has broken social listening, and how to fill the gaps

    Why social media has broken social listening, and how to fill the gaps

  • How to roll out readership in your Comms org: 9 tactics from Memo customers

    How to roll out readership in your Comms org: 9 tactics from Memo customers

  • How we rebranded Memo to reflect the future of narrative + data

    How we rebranded Memo to reflect the future of narrative + data

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