How Memo leverages the latest AI technologies to help you derive actual insights without burning hours on manual tasks.
Tag Archives
Resources for learning more about the Memo dashboard and product features
Introducing Readership Benchmarking
Memo launched Benchmarking, giving article readership context for the first time. Learn what it means and what it looks like in the Memo dashboard.
10 Ways Memo Customers Use Flash Reports for Smarter Comms
A list of 10 ways Memo customers leveraged Custom Flash Reports to track a news cycle, reflect on launches, or simply better understand something new.
Sentiment Data That’s Actually Accurate
Memo launched automated sentiment data that’s over 90% accurate at the article and brand level! Finally, sentiment data that’s actually accurate.
Which reporters are your brand influencers?
A guide to understanding who is shaping the narrative for your brand and industry and uncovering the biggest opportunities for your comms program.
Share of Voice v. Competitor Readership
Not all articles are created equally. SOV doesn’t accurately compare how many people are reading about your brand versus the competition.
Impressions v. Readership
Impressions are flawed and misleading and don’t reflect the reality of how many individuals are reading news about your brand.
Memo Overview
An overview of how the top brands use readership data for a modern approach to PR + storytelling using Memo data.
What is readership?
Readership is the number of unique visitors at an article level for coverage mentioning your brand or your competition.
Potential reach does not equal readership.
Risk manager, media researcher, and lecturer at NC State University Jim Pierpoint published a series of research around media monitoring and PR measurements. He unpacks the evolution of volume-based metrics, reach, and why none of it adds up to any accurate calculation of impact.