Memo’s Insights Team analyzed brand crises to understand where perception and reality diverge and what brands can take away about managing risk and shaping narratives.
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Readership Analysis: The AI Effect
Memo analyzed how AI is influencing readership trends, shifting headline strategies, and sparking interest in emerging topics.
Vaccine Narrative Evolution Analysis
We analyzed vaccine coverage to understand the conversation and narrative around vaccines and how that has changed over time.
2025 State of Media & Readership Report
Every year, we analyze over half a million news articles and compile actionable, data-backed insights based on what people read.
Memo Analysts Share Their 5 Favorite Insights from Q4
The Memo Insights team recaps their favorite readership-driven findings of the last 3 months.
Readership Analysis: 2024 Presidential Election
Memo’s Insights Team analyzed readership leading up to the 2024 Presidential Election revealing key trends in voter interests, media bias impact, and candidate sentiment.
Costco Brand Readership Analysis
We studied Costco’s readership over time to see what drives interest in the brand in general and when they are involved in a crisis.
Memo Analysts Share Their 5 Favorite Insights from Q3
The Memo Insights team recaps their favorite readership-driven findings of the last 3 months.
Readership Analysis: Op-Eds
Memo’s Insights Team analyzed how many people read Op-Eds over a year and compared it to the number published.
Readership Analysis: CEO Change Comms
Memo studied major CEO departures to see how differing comms strategies impacted public attention, criticism, and their bottom lines.