Memo analyzed just over 900 articles across major U.S. publications and travel trades to identify readership trends and what brands can learn from them.
Road to Insights: Electric Vehicle Readership Trends
What can readership uncover about PR strategies for electric announcements in the year ahead? We analyzed readership on 640 articles about electric vehicles to find out.
IBM vs. Oracle: Who’s winning readers?
Looking at coverage trends based on volume and impressions only tells you part of the story, and sometimes it’s not even the important part. Memo studied IBM and Oracle press coverage over a 3-month period, and uncovered some surprising findings.
State of Media & Readership Report 2023
We analyzed more than half a million articles to uncover the biggest learnings derived from readership trends and compiled actionable, data-backed insights to inform your media strategy in the year ahead.
Social Engagement vs Readership
In an analysis of over 600 articles on multiple brands, less than 10% of article traffic originated from social media.
Unmasking Meta’s Bad News Strategy
We analyzed nearly 6,300 articles about Meta – a company that has had its fair share of negative press in the past year – to understand their bad news strategy and the impact it has on readership.
Potential reach does not equal readership.
Risk manager, media researcher, and lecturer at NC State University Jim Pierpoint published a series of research around media monitoring and PR measurements. He unpacks the evolution of volume-based metrics, reach, and why none of it adds up to any accurate calculation of impact.
The value of content syndication for business news and corporate comms
Memo analyzed articles from aggregator sites MSN and Yahoo! to understand trends in readership and the impact of content syndication. Enter your email below to get access: