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Bud Light’s handling of its work with transgender influencer, Dylan Mulvaney, left the brand in crisis. We analyzed readership data to understand the crisis better, uncover trends, and identify learnings for comms pros. 

We pulled a random sample of articles to see when an article receives the majority of its readership. Turns out, the vast majority of readership happens within the first 3 days of publication. Read the full analysis.

Nike and Adidas took two different approaches to responding to controversial comments. Memo compares readership of to see what we can learn from a crisis comms perspective.

Memo analyzed just over 900 articles across major U.S. publications and travel trades to identify readership trends and what brands can learn from them.

What can readership uncover about PR strategies for electric announcements in the year ahead? We analyzed readership on 640 articles about electric vehicles to find out.

Looking at coverage trends based on volume and impressions only tells you part of the story, and sometimes it’s not even the important part. Memo studied IBM and Oracle press coverage over a 3-month period, and uncovered some surprising findings.

We analyzed more than half a million articles to uncover the biggest learnings derived from readership trends and compiled actionable, data-backed insights to inform your media strategy in the year ahead.

In an analysis of over 600 articles on multiple brands, less than 10% of article traffic originated from social media.

We analyzed nearly 6,300 articles about Meta – a company that has had its fair share of negative press in the past year – to understand their bad news strategy and the impact it has on readership.