Research Archives - Page 2 of 6

Webinar: The Evolving Role of Comms in 2024

We discuss highlights from Memo’s annual industry survey report, key takeaways, and early signals for the future of the role.

The second annual survey report examines changes in reporting structure, scope, priorities, and what it signals for the future of the role.

Analysis of what people read most about the new CEO appointment and how it compares to the coffee giant’s other news cycles in 2024.

We analyzed readership for the latest brands to get caught up in anti-DEI campaigns to see the impact for each.

The 2024 Summer Olympics in Paris attracted nearly 600 million readers. What brands came out ahead? We analyzed over 20,000 articles to find out.

The Memo Insights team recaps their favorite readership-driven findings of the last 3 months.

Analysis of Bumble’s recent anti-celibacy campaign to see how the company’s response impacted readership.

We discuss the biggest brand mishaps from the last year, crisis preparedness, what decisions added fuel to the flames, and more.

We surveyed 1,000 comms pros about crisis preparedness and studied the biggest brand crises of the last 12 months.

The Memo Insights team recaps their favorite readership-driven findings of the last 3 months.