Resource Center
This is a collection of resources is designed to help you measure the actual impact of your work, maximize your comms strategy, and confidently guide messaging for your brand.
Topics to Explore
Featured Resources
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Day-to-day Comms with Readership
Memo’s own Customer Experience Manager Kendra Jones walks through the top 6 ways our customers tackle day-to-day comms with readership data.
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Raising Reputation Capital with Data
Comms is responsible for raising reputation capital for the brand. But how do you raise reputation capital for yourself that truly influences leadership? This is…
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A Tale of Two Crises: Adidas, Nike, and the Reputational Cost of Inaction
Nike and Adidas took two different approaches to responding to controversial comments. Memo compares readership of to see what we can learn from a crisis…
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Understanding Brand Perception
Whether you’re protecting your brand or aiming to shift perception, your journey begins with data. This is your four-step guide to understanding brand perception.
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Sentiment Data That’s Actually Accurate
Memo launched automated sentiment data that’s over 90% accurate at the article and brand level! Finally, sentiment data that’s actually accurate.
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Work Smarter, Not Harder
Work smarter, not harder. Here are 3 steps to backing up your gut with data and letting readership guide a media strategy designed for impact.