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Memo exists to empower storytellers. This blog explores everything from trends in communications data and insights around media and readership industry advice, and more.

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  • Most Popular
  • Readership in the Political Arena

    Readership in the Political Arena

  • The State of Crisis Comms According to the Pros

    The State of Crisis Comms According to the Pros

  • Meet the 2023 Crisis Index

    Meet the 2023 Crisis Index

  • Bud Light’s Crisis Explored

    Bud Light’s Crisis Explored

  • Day-to-day Comms with Readership

    Day-to-day Comms with Readership

  • Raising Reputation Capital with Data

    Raising Reputation Capital with Data

  • A Tale of Two Crises: Adidas, Nike, and the Reputational Cost of Inaction

    A Tale of Two Crises: Adidas, Nike, and the Reputational Cost of Inaction

  • Succession, Karolina, & the Evolution of Comms

    Succession, Karolina, & the Evolution of Comms

  • The Impact of Musk Fatigue

    The Impact of Musk Fatigue

  • Readership Learnings from TikTok’s Congressional Crisis

    Readership Learnings from TikTok’s Congressional Crisis

  • Unmasking Meta’s Bad News Strategy

    Unmasking Meta’s Bad News Strategy

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