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Blog


Memo exists to empower storytellers. This blog explores everything from trends in communications data and insights around media and readership industry advice, and more.

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  • Most Popular
  • Walmart’s Angela Palladino on Building Sophisticated Comms Data Engines

    Walmart’s Angela Palladino on Building Sophisticated Comms Data Engines

  • Earned Media’s Staying Power

    Earned Media’s Staying Power

  • Introducing the State of Media & Readership Report

    Introducing the State of Media & Readership Report

  • Ad Value Equivalency is fundamentally flawed, but is it fixable?

    Ad Value Equivalency is fundamentally flawed, but is it fixable?

  • The value of content syndication for business news

    The value of content syndication for business news

  • Why social media has broken social listening, and how to fill the gaps

    Why social media has broken social listening, and how to fill the gaps

  • Share of Voice is a broken metric. Here’s how we fix it.

    Share of Voice is a broken metric. Here’s how we fix it.

  • 3 ways brands can use Macro Readership Trends to guide PR strategy

    3 ways brands can use Macro Readership Trends to guide PR strategy

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