Memo is named a Top 100 startup to work for. This is the team culture that made it possible.

This week, Memo was recognized as a Top 100 Early-Stage Company to work for in 2022 by Will Reed, a prestigious search firm specializing in go-to-market executives. 

The list was created to spotlight the startups that are transforming their industries while also setting a new bar for human-first culture. 

We are really proud of this acknowledgement and feel that it is an honest reflection of our culture, growth trajectory, and, most importantly, the employees who make these achievements (and everything else) possible. 

I’ll talk about Memo’s company culture by way of my own experience 

In describing our culture to Will Reed, I realized that for me, much of what makes Memo great started before I even walked through the (virtual) doors on my first day. So I want to share my culture experience as a candidate, an employee, and the Director of People, from my interviews to onboarding to getting selected for Will Reed’s Top 100.  

Memo’s product piqued my interest. The people sealed the deal.

When I was first approached by the company, Memo’s product immediately drew my interest. Creating content is cool, and understanding how your content is resonating with readers is even cooler – especially when this data is being made available for the first time.

So while the opportunity to introduce entirely new data to an industry was compelling, it was the people I met during the interview process that made me join.

You can have a great product, but without a psychologically safe work environment that promotes inclusion and belonging, and a leadership team who trusts its employees, it doesn’t impress me much (think Shania Twain). 

My interview process stood out from past experiences

I’m not just saying this because I now run recruiting at Memo: I truly enjoyed my interview process, from Memo’s first outreach message, sent by my now manager, to how they kept me updated on next steps. The informal chats with the leadership team helped me get to know them from both a professional and personal perspective.

Unlike some past interviews, I felt like the Memo team was trying to get to know me and my thought process for different scenarios versus searching for “the right” answer. In retrospect, I see now that this was a reflection of how the team approaches problem solving internally, where the best idea wins, regardless of whose idea it is. It wasn’t all serious either; I distinctly remember some tangents about TikTok algorithms and an interviewer’s recent wedding.

Now that I’m here, the culture and people and hands down the best part

I know, it sounds obvious and cliche, but hear me out. The foundation of good culture is putting people first, which starts with respecting each other as humans. Sure, we have disagreements, but we agree to disagree, commit, and still go out of our way to help each other. There are no politics, no one who says “that’s not my job.” 

Our culture extends beyond the employees already here: it’s how we treat candidates in the first outreach, how we communicate difficult decisions to the candidates we don’t hire, to onboarding new hires, to how we treat employees on their way out and onto their next adventure. 

Another big part of our culture is valuing remote over in-person. Other than our first five hires, everyone has been hired remotely. Our work culture is flexible, and we work across 3 time zones. We are meeting- and time-conscious, and putting in face time just for the sake of it is highly discouraged. 

Lastly, start-ups are a roller coaster; each win can feel like we’re conquering the world, and each loss can feel like there’s no tomorrow. We take a cue from our CEO Eddie – who has been through this multiple times – to stay even-keeled about it. We celebrate the wins and learn from our mistakes, staying grounded throughout.

While we’re dead serious about Memo’s mission, we make sure our work life has a decent dose of levity. Trending topics in Memo Slack this week include Real Housewives in #bravo, the tragic discontinuation of Klondike’s Choco Taco in #virtual-watercooler, and who’s going to win this evening’s virtual happy hour contest (the house favors Karlie 10-1). 

This is why I felt confident presenting our culture to Will Reed

When I was given an opportunity to outline our culture to Will Reed, I was comfortable doing so because – even with less than a year at the company – I feel the culture so strongly every day.

Culture continuously evolves, whether we actively work on it or not. We want employees to incorporate their own interests, experiences, communication styles, and personal values into our team culture. We are still in the process of defining our culture on paper and articulating our core values – and the whole team will embark on that journey together.

In the news: Memo CEO among PRWeek’s 25 most influential people in Comms tech

Memo CEO Eddie Kim was an inaugural member of PRWeek’s Dashboard 25 Class when the list was created in 2020 to recognize the people shaping the PR tech stack. 

We’re proud to see Eddie featured again among the most influential people in communications technology – and we’re even more proud to see Memo customers featured alongside him.

See the full list on PRWeek: “Dashboard 25: Class of 2022″

In the news: Insider names Memo a top PR measurement platform

For the second year in a row, Insider lists Memo as a leading platform for PR & Communications teams to measure and showcase earned campaigns.

As Insider notes, the PR function is under growing pressure to prove ROI on earned campaigns, driving brands and agencies to data-forward vendors like Memo to reshape how earned media is measured and, in turn, transform how it is valued across their organizations.

Read the full article on Insider: “11 tech firms that top companies like Coca-Cola and Samsung rely on to prove their PR works”

In the news: Insider features the pitch that valued Memo at $60 million to show PR works

The pitch deck Memo used to bring on best-in-class investors in our $10 million Series A is now featured on Insider. 

Whereas MarTech was a well-understood category among the investor community, there was less familiarity with the tools and data (or lack thereof) available to the PR & Comms industry. 

So in addition to highlighting Memo’s growth and customer adoption, we had to illustrate what PR practitioners already know: earned media has been grossly underserved with data, and often undervalued as a result. The opportunity to finally bring new, accurate data to the industry is enormous.

See the full article on Insider: “Read the pitch deck that a PR startup used to raise $10 million to help clients like Samsung and Google measure how their PR is working”